2015 Washington, DC

ICFO Conference 2015, Washington, DC

June 12, 2015

Place: The Carnegie Library at Mount Vernon Square 801 K Street, N.W. Washington, D.C. 20001


BBB Wise Giving Alliance & The International Committee on Fundraising Organizations Advancing Trust in the Charitable Sector

Speaker Bios

9:00 to 9:30 a.m.

Introduction and Welcome

H. Art Taylor, President & CEO, BBB Wise Giving Alliance

Martina Ziegerer, President, ICFO Executive Director, Zewo Foundation (Presentation)

9:30 to 11:00 a.m.

PANEL SESSION 1 Donor Trust in Charity Data Security & Privacy

Donor privacy has been a longstanding issue for charitable organizations but received growing attention in the past year as serious data breaches took place involving credit card transactions at U.S. retailers.  This session will seek to identify the legal, technological, and ethical issues facing charities as they seek to strengthen their security of their donor data and online contribution transactions.

Moderator:  Frances Henderson, National Director, Privacy Initiatives, CBBB

11:00 to 12:30 Noon

PANEL SESSION 2 | Cultural Differences that Influence Trust in Charities & Fundraising Strategies

As a growing number of American charities expand their fundraising opportunities overseas, they will encounter different cultures and perspectives that can influence their approach to acquiring new donors.  This session will seek to identify both the differences and similarities faced by charities in other nations in terms of accountability and other measures to help contributors verify the trustworthiness of organizations.

Moderator:  Lindsay Coates, Executive Vice President, InterAction

12:30 to 1:30 p.m.

Lunch and Keynote Speaker: ALS Association & The Ice Bucket Challenge 

Carrie Martin Munk, Chief Communications & Marketing Officer

1:30 to 3:00 p.m.

PANEL SESSION 3 | Gaining Donor Trust of New Generations

The landscape of charitable giving as well as the way donors interact with charities has changed dramatically in the past 20 years with the rise of technology. How will charities connect with the Millennial generation and gain their trust? How can they help donors better understand the nonprofit sector and make more effective giving decisions? What does this mean for the future of charity accountability?

Moderator:  Stephen M. Delfin, President and CEO of America's Charities

  • Jean Knaack, Executive Director, Road Runners Club of America
  • Derrick Feldmann, President and Founder, Achieve

3:00 to 4:30 p.m.

PANEL SESSION 4 | Communicating Charity Value and Inspiring Trust

How do American organizations effectively demonstrate to donors that they are making a difference in advancing their stated mission(s)? Will they continue to rely on financial ratios as a signal of trust? What alternatives do they have to gain donor confidence? What role might charity impact (i.e. results reporting) play in this communications challenge? How might accountability standards address these issues and encourage donor trust?

Moderator: Art Taylor, President and CEO, Wise Giving Alliance

4:30 to 4:45 pm

Closing Remarks